Sam Conniff

Chief purpose officer, Livity

Sam believes young people have the power and potential to change the world, and that business should be the driving force to empower them to do it. He founded youth-led creative network Livity. Success stories include enabling drug dealers to become entrepreneurs, supporting refugees to graduate into United Nations Ambassadors, and mentoring excluded teens to achieve their dreams of becoming TV presenters. All underpinned by work for the likes of Google, Unilever, PlayStation and Dyson.

He started out running raves in car parks across south London, which led to him forming his first agency – the Bafta winning Don’t Panic – still recognised as one of London’s most creative agencies 20 years after launch.

Sam is returning to Dots as the newly created Chief Purpose Officer of Livity - a move he spoke about at the conference in 2015.