Dots 2016 logo

Connecting inspiration and action.

Friday 16th September 2016, Brighton Dome, Studio Theatre

Dots 2016 featured industry experts and inspiring outsiders on the intricate, behind-the-scenes details that create brilliance.

See what inspired our speakers on the Dots 2016 reading list

Join leaders and thinkers from major brands for a marketing conference like no other.

Dots is the top conference of my annual events calendar. I enjoyed the opportunity to meet and talk with like-minded people, developing and connecting the ideas presented on stage.

I loved the variety of talks, the short format of each one. Lots of really interesting people to talk to. It was a brilliant day and well worth the price. I'll definitely come back next year.

This is my second year attending Dots and I wasn't disappointed. A fantastic and thought-provoking line-up and I came away genuinely wanting to find out more.

Built around Brilliant Noise’s key beliefs:

Customer First

Designed to make the most of your day out of the office. Short insightful presentations. A mix of inspiration, actionable tips, fantastic lunch and networking drinks.

Operations spark creativity

Marketing must be operationalised to succeed. The hidden processes cannot be neglected when producing consistently brilliant, commercially successful creative.

Transform with digital

Success in the connected world means change. You will leave inspired, refreshed and armed with stories to inspire real and lasting transformation.

The speakers

Caroline Webb

Author, How To Have A Good Day

Caroline is CEO of Sevenshift, a firm that shows people how to use insights from behavioural science to improve their working life. Her book, How To Have A Good Day, has been hailed as one of the top business books of 2016 by publications including Forbes and Fortune.

Read more

David Greenfield

Global head of digital ecosystem design, adidas

David is responsible for overseeing the strategic and innovative direction of adidas. Working with the global leadership team he is constantly searching for ways to digitally develop the brand, exemplified in the rollout of the global newsrooms.

Read more

Nishma Robb

Head of ads marketing UK, Google

Nishma works with the biggest brands and agencies in her role at Google. With more than 20 years experience in digital advertising she is also perfectly placed to chair the UK branch of Women@Google, an employee resource group originally founded by Sheryl Sandberg.

Read more

Andy Whitlock

Head of brand, Lost My Name

Andy looks after the brand and editorial marketing for Lost My Name. The company on a mission to bring magic back into the world, by combining stories with technology.

Read more

Will Hudson

Founder and director, It’s Nice That

It’s Nice That has been championing interesting creative work for a decade. Will oversees the creative output across multiple platforms, events and partnerships.

Read more

Duncan Hammond

Delivery director, Guardian News & Media

Traditional media is experiencing a period of rapid transformation. Duncan is responsible for implementing new ways of working and a shared approach across the organisation to ensure the Guardian delivers on its strategic priorities.

Read more

Nina Jones

Global owner experience director, Jaguar Land Rover

Nina has over 15 years of experience in customer experience and brand management. Customer and employee experience are two sides of the same coin and Nina is currently leading the rollout of Jaguar Land Rover’s five Customer First Principles to a Global audience of over 3000 people.

Read more

Chris T-T

Creative fellow National Trust

Chris T-T is one of the UK’s most consistently acclaimed artists. He is currently producing a new set of ballads built from the extraordinary history of The Workhouse, Southwell, as the National Trust Creative Fellow.

Read more

Prof. Vyv Evans

Linguistics professor and emoji expert, Bangor University

Vyv is an expert in language and communication and is the author of over a dozen books on linguistics. In addition to his academic work Vyv works with brands including Barclays and TalkTalk to help them navigate the complex world of digital communication.

Read more

Lydia Nicholas

Researcher and writer, Digital anthropologist

Lydia’s work focuses on the places where data, bodies and culture meet. She has worked with the BBC, Wellcome Trust, UK Cabinet Office and The Science Museum and is a Senior Researcher in Collective Intelligence at Nesta.

Read more

Martin Gill

Research director, digital strategy and experience, Forrester Research

Martin leads the development of Forrester’s digital business transformation playbook, which researches the ways in which companies can become more customer-centric, agile and innovative in their business strategy.

Read more

Dan Shute

Managing partner, Creature of London

Creature of London create imaginative work for a diverse range of clients and partners – from plays and TV ads to the much talked about Green Party political broadcasts. Dan looks after the business side of things and writes the occasional joke about the Tories.

Read more


09:15 – 10:00 Registration
10.00 - 10.15 Welcome
10.15 - 10:35

Lydia Nicholas

Being us online

10:35 - 10:55

Chris T-T

Singing in The Workhouse

10:55 - 11.15

Nina Jones

Joining the dots at Jaguar Land Rover to achieve unbelievable things

11:15 - 11:20

Experiments in design


11.20 - 11.40 Morning Break
11.40 - 12:00

Nishma Robb

The power of communication in changing gender stereotypes

12:00 - 12:20

Vyv Evans

Adding value to brands with emoji

12:25 - 12:45

Duncan Hammond

Turning strategy into action

12:45 - 1:45 The Chilli Pickle
14:00 - 14.20

Dan Shute

"People like dogs, don't they?"

14:20 - 14.40

Martin Gill

Let customers lead your digital strategy

14.45 - 15:05

David Greenfield

Surviving the digital transformation

15.05 - 15.30 Afternoon break
15.30 - 15:50

Andy Whitlock

Messy, scary, stressful and joyful

15:50 - 16.10

Will Hudson

Building It’s Nice That

16.10 - 16.30

Caroline Webb

How behavioural science can help us all to have a good day at work

16.30 - 17.00 Close
17.00 - 20.00 Drinks



Brighton Dome Studio Theatre

Conference venue


The Chilli Pickle



Brilliant Noise



Brighton station


Now in its third year, Dots previously focused on innovation in 2014 and transformation in 2015.

Brilliant Noise is a marketing and communications partner that transforms businesses through data- led strategy, planning and creative.

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