Bruce Daisley
Bruce Daisley

EMEA VP, Twitter 

Bruce is the EMEA VP of Twitter, which he joined in 2012. He is a workplace culture fanatic: his podcast – Eat Sleep Work Repeat – is focussed on the question “can we be happier at work?”

Before joining Twitter, he ran Google’s display business, and has worked at Emap/Bauer and Capital Radio. Described by Campaign as “one of the most talented people in new media”, Bruce has won several awards recognising his contributions.
Changing the Rules of Work: how lessons about the brain can help us reengineer work to be more rewarding and happier

Find out why Twitter’s Bruce Daisley wants to help exhausted workers become happier and more productive.  

Do you worry about robots stealing your job? Are you stressed or exhausted at work? These are the questions Twitter’s EMEA vice president, Bruce Daisley, has been asking in his quest to increase the creativity, productivity and happiness of exhausted workers.

Bruce told the Dots audience that applying scientific rigour to workplace happiness has given him unique insights into what makes us work better in the digital world. Until 2007, economic growth and productivity has consistently improved year-on-year. However, since the economic crash, productivity has stalled, especially in the UK. Why is this?

To understand how we change, we need to understand the current state of affairs:
- We work 27% longer than we did 50 years ago (mainly due to easier access to emails and workplace communications on mobile devices)
- 50% of people report being exhausted at work
- 78% of people report shutting themselves off at work rather than being true to themselves
- 1 in 5 sick days are due to stress

Bruce went on to say that, to understand how we can overcome these problems, we must understand how the human brain works, and how we can use it to adapt behaviour.

Neuroscience tells us that there are seven states of mind – rage, panic, play, mating, fear, care, seeking. To increase productivity we need to be creative at work and induce the seeking state of mind. The problem is, this requires an absence of fear, something which can be very difficult in the modern workplace.

So, we know what problems we have, but how do we solve them? Here’s Bruce’s Manifesto for work:
1. Presume permission – remove the need for permission. Permission restricts innovation.
2. 40 hours is enough – the capacity of the human mind is 50 hours a week. The average American does three hours of work a day. There is only a marginal gain between working 50 hours a week to working 55 hours a week.
3. Reclaim your lunch! Taking a break is really important in terms of managing your energy and improving your productivity.
4. Got to be me – permitting you to be a real version of yourself, rather than a version of yourself, has a measurable impact on retention and happiness at work.
5. Laugh – chat directly correlated to workplace creativity.